The Belle General - Cafe | Takeaway | Store
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Before and After

9/10/2014

24 Comments

 
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When we first saw the space that is now The Belle General we knew instantly it had massive potential and on the spot we signed the lease, even though it was filled with sad & broken industrial kitchen equipment, had salmon and maroon colored walls and a bizarre wall dividing the room. The location was amazing and we couldn't believe that it was just sitting there waiting for us and a its new incarnation as The Belle.  
What followed was a whirlwind of about 8 weeks renovating and getting everything ready for opening day. Sarah, Kyla and I have always toyed with the idea of opening our own place, having many different conversations over the years with heaps of different ideas. What we have ended up with we never could have imagined.... a bustling beach side cafe! 
This came about with the experience of years in the hospitality industry and knowledge of the local area as well as interior design, project management, developing chef and pastry making skills and many other skill sets that apparently we have between us: there was and still is so much involved in it and I am thankful for the amazing women that we are today, not only for who we are and what we have done (& continue to do), but for the relationships we have developed over this time and the personal growth involved in a commitment of this level. The commitment we have made to each other and the business is worth celebrating – sure at times it gets a little tough but at the end of the day we love, trust and respect each other and this is what we return to. So in turn we can continue to grow the business and keep the space as a loving and inviting atmosphere.
Thanks everyone and big ups to us! See you at The Belle.

24 Comments
Leigh Strack
9/27/2014 04:37:50 pm

A building with potential is now a building oozing love. :-)

Reply
Natasha
9/28/2014 02:34:51 am

You ladies have done an amazing job ~ with flare and spunk you guys have created something so unique n wonderful. The difference in photos are incredible n the beauty of the three belles is outta this world ;)

Reply
Dean
9/28/2014 06:22:05 am

I love this cafe. It's a family run business and it's obvious they really care about their patrons. When I have eaten there they have never cut corners with fresh produce, the food has always been fresh and they do great coffee.

But more than that you can feel how much they love being at work so it's a pleasure be there as a customer - you don't ever feel unwelcome (like at some cafes).

It's also a touch of Melbourne cafe excellence right here in Ballina - funky, modern and literally across the road from a gorgeous surf beach. They also do kids meals.

What more would you want in a cafe?

Reply
Kate
10/24/2015 11:45:04 am

That totally sums up my experience too Dean. There is an aliveness about the Belle that is worth traveling for. What these incredible women have brought to the space is amazing. Only wish they'd open a branch in Coffs Harbour!

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Nicola Lessing
9/28/2014 06:35:15 am

you guys absolutely rock - the Belle General lives up to its name with it amazingly cool and gorgeous fit out and all the people working there are also belles ie truly beautiful. Had the yummiest ever breakfast there at the weekend - very highly recommended.

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kehinde
9/28/2014 05:10:33 pm

Hello beautiful Team. Amazing. You have co-created a gorgeous space. A place to be, eat and be noursihed.

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Rob Moussalli
9/29/2014 08:51:54 am

Amazing what you've created their girls. I love eating there and couldn't think of a better and more nourishing place to take friends.

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Penelope
9/30/2014 08:12:08 am

You have all done such an amazing job.
The place is so welcoming and the food is out of this world.
For someone with dietary restrictions, The Belle General is the place to go as you cater so perfectly with nourishing, healthy food.
My home away from home!

Reply
Pheona
10/7/2014 07:27:29 am

love your cafe. I live in Sydney and I always pop in a few times when I am visiting my brother in Lismore. I tell all my friends who are holidaying at Byron to have breakfast or lunch at the Belle General.

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Eva Rygg
10/24/2015 01:37:25 am

So beautiful - well done ladies.

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    A glimpse into The Belle, the local area and people that we meet along the way. Written by one of the three Belles.

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OPEN 8AM - 2PM everyday

Breakfast 8am-11.30am
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12 Shelly Beach Rd East Ballina
0411 361 453
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Parking: We kindly ask customers to please park on the beach side of the road or the parking lots on the beach, where possible. Instead of on the residential side. Thank you!! This is to assist us in keeping up a good relationship with our neighbours. Keeping everyone happy makes us happy.

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