From left to right: Jacqui McCoach and Kyla Plummer then Rebecca Baldwin (Kyla and Sarahs sister, cafe frequenter and all round amazing woman) then Sarah Karam - The Belle owner. Lastly but not least, Amelia McCoach, Jacqui's sister.

The Beginning of Something Big...

Situated at 12 Shelly Beach Road in East Ballina, The Belle General is the creation of sisters Sarah & Kyla and cousin Jacqui. Originally hailing from Melbourne, the 3 Belles moved to the Byron area 15ish years ago and have been calling the North Coast home ever since.

After working in hospitality locally, in Melbourne & internationally for over 10 years, developing skills as experienced baristas, FOH managers and wait staff, the three Belles ended up working at the same cafe in Bangalow. 

The feeling of working together kindled old memories of making sand pies at the beach as little girls, playing shop and selling and serving pretend products to each other. Translating this to real life beckoned. The time was right to pool their shared skills and knowledge of the industry, to create a unique space that reflected the ideas and visions they had for a warm, inviting and authentic cafe experience – a cafe they would love to visit themselves. 

Way ahead of the game in offering specialised food to suit current dietary requirements such as Gluten & Dairy free, Paleo and Vegetarian creations, here no one is excluded – even the crumbed fish is gluten free, as the chips and salt & pepper squid. Variations on the menu are welcome to suit your particular needs, just ask when you place your order. 

Bringing complimentary talents, the Belles have supported each other in growing into their new roles as owner/managers and delight in presenting a cafe that is about people first and last. Supported by their amazing staff, who share their dedication and commitment to providing great food, an inviting space and above all a harmonious environment that is infectious, the Belle is already firmly established as a 'must do' for holidaymakers and locals alike. Welcome to the Belle. 

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